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There were plenty of PR gaffes by companies in 2011, so it’s understandable why we need better PR in 2012. We liked what she had to say and thought it would be fun to take her ingredients and put a small business PR and entrepreneur PR spin on them heading into 2012. The new year coming up will be filled with may of the same small business marketing, small business PR and small business social media challenges that were all faced during 2011.